Apply for 1 of 4 membership levels now (free to fee but all pay for themselves quickly!)
Description of Benefits
VIP Event Notifications are sent to members about upcoming Underground Tasting Club Events and Groovy Grapes events before they are promoted to the general public.
Convert Ticket Purchase to Credit so the value of any Underground Tasting Club event admission can be used towards Groovy Grapes’ services for consulting or private events*.
Opportunity for Group Wine Buying when Groovy Grapes finds unique wines available by the case or simply join our monthly wine buying club featuring to your door delivery of 10 bottles of 5 different wines with tasting notes, food pairing and background information ordered every 1, 2 or 3 months**.
Promo Code for Event Discounts is provided to members and this unlocks special offers or $5-$50 per ticket discounts on all Underground Club Tastings (This will pay for any membership level almost immediately). All members can bring up to 3 guests per event at the discounted rate.
Free Ticket includes admission for a member or guest at an Underground Tasting Club or Groovy Grapes event per year^.
Email Access to an Expert from our team of wine, beer, spirits and food professionals via the Groovy Grapes ePersonal Sommelier Service.
Free Monthly Webinar or Teleconference with a Groovy Grapes Expert or special guest from the world of food and drink. Recordings will be available for members to review on-demand.
Digital Resources Library provides members with online access to the following resources updated monthly:
- Summaries of the best wine, beer and spirits picks distilled, sifted and sorted from of the best sources like Vintages Magazine, Food and Drink Magazine, Winecurrent.com, Winepointer.com, Nataliemaclean.com etc.
- Underground Tasting Club post event summaries, tasting notes, educational materials and recipes.
- DIY Tasting Event Blueprint Guides food and drink menus, setup instructions and content you can use to host your next tasting.
Groovy Grapes Services Discount applies to consulting and private event services that are purchased over and above what is included in your membership and these discounts can be provided to friends, family or your place of work.
Partner Offers and Discounts apply to one-off promotions or ongoing discounts available through Underground Tasting Club Partners or Groovy Grapes Approved Partners. These included but are not limited to: restaurants, wine and kitchen supply retailers, wine and food member-only websites/apps, culinary magazines and publications, caterers, rental companies, cooking classes and private event space rental. Partner offers are continually added and replaced throughout the year.
Phone Consultation and Taste Profile is a service scheduled with a Groovy Grapes Consultant to help you clarify why you like what you like and sets a game plan for expanding, focusing, sourcing and learning about drinks you are likely to enjoy. Consultations must be scheduled at least 1 week in advance.
Phone Check-In with a Groovy Grapes Consultant for Q&A related to your initial consultation, taste profile, region/drink/style of interest. This could also include advice on starting, growing or sourcing for a wine cellar. Calls must be scheduled at least 1 week in advance.
In Person Consult for Wine, Cellar or Informal Tasting with a Groovy Grapes Consultant at your home or office. Pick up on a topic you started to explore or want to learn more about. Work on your cellar or host a small group (4ppl) kitchen table tasting with wine, food and glassware that you supply. Consultations must be scheduled at least 3 weeks in advance.
Private Taste and Buy Event at Your Home or Office is a tutored tasting with an expert featuring 4-8 wines/spirits that have been hand selected to suit your budget and preferences. This session features wines that are not readily available so you and your guests can try before you buy and place orders to have wines delivered directly to your door. Your consultant will host a tasting and bring wines/spirits, glassware, bread, cheese, tasting notes and private order forms. Tastings must be scheduled at least 3 weeks in advance.
Next Steps:
Apply for 1 of 4 membership levels now (free to fee but all pay for themselves quickly!)
Membership Terms and Conditions:
Either you or Groovy Grapes may cancel your membership at anytime, no questions, no hassles.
* The credit refers to 1 ticket to 1 event, this is not cumulative and it cannot be combined with other offers. Credit can only be applied towards Groovy Grapes’ services and not other public events.
** Wine buying offers are presented to members and members can then buy special wines by the case or in 10 bottle packs directly from the agents or buying club. Cost of wine is in addition.
^ Subject to availability as you will need to register for the event at no charge but to be aware that events can sell out quickly and you will need to plan at least 2 weeks in advance to attend an event you are interested in.
Next Steps:
Apply for 1 of 4 membership levels now (free to fee but all pay for themselves quickly!)



