What: The Underground Drinks Tasting Club began as THE “Insiders” series of unique and exclusive tasting experiences featuring wine, beer or spirits from all corners of the globe. Often these tastings are lead by a winery principal, renowned expert, brand ambassador or media personality.
Now the member-only club has expanded to offer members benefits in addition to monthly events (see membership levels and benefits below). Member levels 1-3 are Insider, Enthusiast and Collector/Connoisseur.
Event formats will range from Tutored Tastings and Masterclasses in a seated format to Expert Panel Presentations, Walkabout cocktail style sampling events or Interactive dinner experiences.
Upcoming Underground Tasting Club Events:
- (Tentative) March 19, 2012: An Evening With a Master Sommelier
- March 30, 2012: California Wine Fair 2012 Tour (Club members save $5pp)
- April 10, 2012: Book Signing and Cocktail Tasting with Author/Expert Christine Sismondo
- April 13 or 18, 2012: Wines of Argentina Fair
- July 2012: Austrian Wine Tasting + Visiting Vintners
Past Sessions:
- February 8, 2012: Bourbon Ambassador Tasting
- February 6, 2012: Taste Ontario Wine Fair (380+ Attendees)
- November 2, 2011: SOLD OUT Celebrate The Macallan Scotch Experience
- November 15, 2011: SOLD OUT Why You Like What You Like Master Class with World Renowned Master of Wine, Tim Hanni
- October 24, 2011: SOLD OUT ‘World Domination’ Portfolio Tasting featuring winery principals and wines/spirits from Cave Spring Cellars, The Vine and Free House Wines & Spirits
- September 20, 2011: SOLD OUT Austria – A Taste of Culture
- August 24, 2011: SOLD OUT Component Tasting of The Courvoisier Connoisseur Collection—12 and 21, Exclusif and XO
How to See Event Details and Purchase Tickets?
1. General Admission: the general public can attend Underground Tasting events at the general admission price. Members are notified about events with a head start and if tickets remain they can be purchased by non members. Visit the Upcoming Events page for more information.
2. Apply to Become an Underground Club Member (or Groovy Grapes Client) and Save $5-50 per Ticket: Join 1 of 4 Levels of Membership (free to fee) and get the following benefits.
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Next Steps:
Apply for 1 of 4 membership levels now (free to fee but all pay for themselves quickly!)
Learn more, compare and review details of membership here.
Interested in creating exposure and new business for your venue, catering, wine/beer/spirit brand? send us a proposal for a unique experience you would like to offer for the club and we’ll setup a time to discuss and plan with you. Let us know who the guest expert(s) will be, how the experience is special and what product you plan to sample. Email events@groovygrapes.com or call 613-691-0668 x 101 with details.