When you need to fill a room with wine/beer/spirits buyers from the hotel and restaurant trade, or attract consumers to your trade event, Groovy Grapes is your ideal marketing and event planning partner. We draw on our experiences across thousands of successful events and festivals – as well as our deep connections within the food and drink industry – to help trade councils, business associations, agencies, distributors, hotels and restaurants build awareness and attract buyers.
We combine our business and marketing acumen with culinary expertise to ensure that businesses engaged in the drink and food trade meet business goals such as:
- Attracting the right attendees and increasing attendance at trade events
- Increasing awareness of brands, venues and properties
- Creating attractive sponsorship properties and partnership programs
- Developing effective localized marketing programs for beverage producers
- Facilitating business development and fruitful relationships among trade councils, business associations, agencies, distributors, hotels and restaurants
Your Partner in Corporate Hospitality
In addition to strategic trade services, we can also support or fully manage the execution of trade events. We are experienced at targeting the right audiences and attracting them to events, and we provide marketing expertise to ensure that your brand is well represented at the event.
The Right Level of Service for You
Whether you are simply looking for new ideas, a strategy, or need a partner take any aspect of culinary event planning completely off your hands – Groovy Grapes has a service model to suit you.
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We’ll work with you to design the event concept, format and menu, and we’ll be on standby to provide you with coaching as you manage the event logistics. |
In addition to designing the event and providing you with coaching, we’ll send Groovy Grapes staff to the event to facilitate wine tastings and other activities. |
We’ll work closely with you but we’ll do ALL the work – from concept design to onsite facilitation and complete event management. |
Learn more about our Service Packages.
Become a Client
Contact us for a no-obligation consultation. We’ll understand your business goals and intended audience and will create exciting concepts for your trade event. The cost of the consultation will be deducted from our service fee if you engage with us to Design, Perform or Produce the event or a program.