The combination of hectic lives and a difficult economy can make it difficult to draw people out to attend a festival, conference or tradeshow. Groovy Grapes partners with festival and tradeshow organizers to develop culinary-based strategies focused on staying competitive, attracting the attention of prospective attendees, sponsors and partners.
We combine our business and marketing acumen with culinary expertise to ensure that festivals and tradeshows meet goals such as:
- Attracting the right attendees and increasing attendance
- Creating attractive sponsorship properties and partnership programs to generate new revenue
- Aligning food and drink offerings and themes with the audience and business goals
- Ensuring that attendees have a fantastic and memorable experience
- Developing a system to evaluate the ROI that the investment in food and drink deliver to your festival or tradeshow’s bottom line.
What’s Your Occasion?
On a per-event basis we help to design and manage the food and drink component for occasions such as:
- Street festivals
- Culinary festivals
- Business improvement area (BIA) events
- Tradeshow food and drink stations and activities
- Executive receptions
- Volunteer appreciation
Breaking Bread & Building Business
We also partner with festival organizers and tradeshow companies to develop business-building programs that leverage food and drink to appreciate, reward and motivate the most important individuals in your ecosystem. We can set your festival or tradeshow apart with an exceptional sponsorship program, awards program and other unique strategies.
Your Partner in Corporate Hospitality
We also draw on our experiences across thousands of successful corporate meetings, conferences, events and culinary festivals to deliver high-value consulting and advisory services related to corporate hospitality, food and drink investments. We work with organizers to ensure that food and drink are used as strategic tools to achieve business goals.
The Right Level of Service for You
Whether you are simply looking for new ideas or need a partner take any aspect of culinary event planning completely off your hands – Groovy Grapes has a service model to suit you.
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We’ll work with you to design the event concept, format and menu, and we’ll be on standby to provide you with coaching as you manage the event logistics. |
In addition to designing the event and providing you with coaching, we’ll send Groovy Grapes staff to the event to facilitate wine tastings and other activities. |
We’ll work closely with you but we’ll do ALL the work – from concept design to onsite facilitation and complete event management. |
Learn more about our Service Packages.
Become a Client
Contact us for a no-obligation Food & Drink Audit. We’ll examine your past and current corporate hospitality investments in food and drink; then, we’ll analyze the fit between food/drink, your business goals and intended guests. You will understand the return-on-investment that your corporate hospitality expenditures are delivering and will learn of opportunities to optimize the value that your food and drink budget is delivering.