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Where did Groovy Grapes come from? |
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Stacey Metulynsky and Sean Moher jumped on the first plane they could find after university to embark on a backpacking adventure around Australia. What started out as a standard bus touring, hostel hopping tour down under, soon turned into an exciting adventure into the world of wine. Within a year they had devoured all but one of Australia’s wine regions and managed to develop an appreciation for wine (from box or bottle).
Returning to Canada to pursue their careers in event planning and marketing, they began to dream about their future retirement home over looking a vineyard, somewhere, anywhere, in wine country.
Informal wine tasting led to formal wine appreciation courses and trips to wine regions and festivals. With all they were learning about wine one thing didn’t sit quite right. Wine wasn’t all that cool amongst their peers or at least that was the perception. With its holier than thou image, wine not their peers, is what needed some help. They saw the need to make wine fun and relevant for the modern wine drinker and non-wine drinker so Groovy Grapes was born.
Groovy Grapes was established in November 2003 with a simple mission: make the topic of wine fun. The idea was to take wine education out of the classroom, make it entertaining, and bring it to places where people are relaxed and enjoying themselves: at home, clubs, restaurants, or at the cottage.
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