All Olympics, all the time. So many ads, sponsorships, and marketers trying to leverage an association with the Olympics into increased sales.
But what’s the connection with Sochi and Wine?
The London Games actually featured official Olympic wines for the first time.
“In an Olympic first, the International Olympic Committee tasked Bibendum, the official wine supplier to London 2012 hospitality events to secure a range of wines to be sold at all Games venues, these include a Chenin Blanc and a rose from Stellenrust in South Africa as well as a Shiraz and Tempranillo from Brazil’s Miolo-owned Seival Estate.”
I know, London isn’t Sochi but that’s the first connection we found to wine and Olympics.
At Sochi the connection might be a little harder to find but an article about Vladamir Putin drinking wine at U.S. Olympic House forced us to explore a little further today.
We wonder what he was sipping but understand he might have needed a glass or two for some liquid courage entering potentially hostile territory. Sounds like his 30 minute visit went well and he even experimented with a little red wine and brownie pairing. Highly unlikely Mr. Putin spent much time thinking about wine and brownie pairing though…
The wine was likely from USA but another article about Russia’s wines seeking respect makes us think it might have been a Russian wine. It appears Russia is the 11th largest wine producer globally and there are a number or producers within 200km of the Sochi Olympics.
Finally there’s likely a healthy level of wine being consumed during the Sochi Olympics, especially if you saw the Canadian Men’s Hockey Team squeak out a win against Lativa today. It’s interesting to learn that some of that could be from Russia’s evolving wine industry.
For the rest of us enjoying our virtual Olympic experience the least we can do is pick up an award winning bottle, kick back and enjoy.
Here are a few you might enjoy because of their gold medal/award-winning status (see the end of this post for a special promo code):
Creekside Sauvignon Blanc 2012
Gold Medal- Sauvignon Blanc, Royal Agricultural Winter Fair 2013 $13.75/ Bottle. This signature white varietal continues to deliver a crisp, refreshing, aromatic white wine. The wine delivers vibrant passionfruit, citrus, and tropical notes, as well as typical cool climate grassy undertones.
Palatine Proprietors Reserve Merlot 2007
Best of Show, Cuvee 2012 $29.75/ Bottle (On Sale, Was $44). This exquisite barrel aged reserve Merlot is hand crafted, creating a natural style with typical Merlot characteristics; black cherries, chocolate and whispers of cinnamon.
Henry of Pelham Speck Family Reserve Cabernet Merlot 2010
Gold- National Wine Awards 2013 $39.75/ Bottle. The Cabernet Merlot consists of Cabernet Sauvignon, Merlot and Cabernet Franc. Concentrated dark fruit tones balanced by black raspberry nuances.
Like these wine picks?
Buy these wines or find other award winning wines to celebrate the Olympics via our new wine club site. Save $5 on your first order using promo code groovygrapes when you checkout. Email support at groovygrapes.com and we’ll hook you up!